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Curriculum pillar · Business EconomicsFoundation 35–40 min 250 XP
Why Passport Creates Value
By the end of this module you will confidently answer: “How does creating a better homeowner experience create a stronger business?” Learn the business logic behind Passport — relationship over transaction, retention, lifetime value, acquisition, margin, referrals, and the four layers we use to measure success.
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Lessons
Four interactive lessons
01
Why Passport Makes Business Sense
Understand why Passport moves the business beyond an emergency-only customer relationship.
9 min 60 XP
02
Revenue, Retention & Lifetime Value
Understand the strategic pathways through which Passport may strengthen long-term customer value.
9 min 60 XP
03
Acquisition, Margin & Referrals
Understand how Passport can support more efficient growth while recognising operational risks.
9 min 60 XP
04
How We Measure Success
Understand the four layers used to evaluate whether Passport is creating real value.
9 min 70 XP