Product Fundamentals
Lesson 3 of 4 9 min 70 XP
Membership vs Passport
Learning objective
Clearly separate the commercial program from the technology platform.
Why this matters
Customers regularly ask whether Passport replaces what they already pay for.
Mixing the program and the platform creates billing confusion and cancellation risk.
Separating them keeps commercial answers and product answers clean.
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Two different things
Program versus platform
Membership
Commercial program
- Pricing
- Billing
- Benefits
- Renewals
- Discounts
- Plans
- Customer lifecycle
Passport
Technology platform
- Digital home record
- AI guidance
- Protection Center
- Home Profile
- Home history
- Trusted providers
- Support
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How they connect
The program runs on the platform
In the real world
C
“Does Passport replace my membership?”
“No — your Membership is the program you purchased. Passport is the platform that delivers it: your home record, guidance and support.”
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Interactive
Sort every capability
10 left
0/10 correct
Where does this belong?
Monthly billing
Membership
- Nothing here yet.
Passport
- Nothing here yet.
Customer journey
From purchase to long-term relationship
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Check your understanding
0 / 3 answered
Question 1 · Multiple choice
Renewals and billing belong to…
Question 2 · Scenario
A customer asks whether Passport replaces their Membership. What do you say?
Question 3 · True / False
The Home Health Score is a Passport capability, not a Membership benefit tier.
Golden rule
Membership is the program.
Passport is the platform.
Accomplished
You can now…
- Explain Membership vs Passport
- Sort any capability into the right layer
- Answer “does Passport replace my Membership?”
- Describe how Passport powers the Membership experience
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70 XP reward
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