Membership Is the Program. Passport Is the Platform.
Explain the relationship between Membership and Passport in one clear sentence.
The most common Passport mistake is describing Passport as another membership.
Passport powers Membership. It is not Membership itself.
If a customer hears 'second membership', they hear 'second bill' — and the conversation is over.
Two layers, one experience
Click each layer to see what it is responsible for.
The program a homeowner buys. It defines what they get, what they pay and which plan they are on.
- Benefits
- Billing
- Plans
Why the Carfax analogy works
- 1Car
- 2Carfax
- 3Permanent service history
- 1Home
- 2Passport
- 3Permanent home history
Sort each item to its layer
Sort each item to its layer
- Nothing here yet.
- Nothing here yet.
One sentence, every time
“Can you explain Passport without using the word 'membership'?”
Check your understanding
Which statement is correct?
Which item belongs to the Membership layer?
A customer asks: 'So Passport is another membership?' What is the best reply?
The Carfax analogy works because a Carfax report is a permanent record of a car's history.
Membership is the program.
Passport is the platform.
You can now…
- Separate the commercial program from the technology platform
- Explain Passport without using the word 'membership'
- Use the Carfax analogy accurately
- Correct the 'is this another membership?' question in one sentence
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